Sometimes learning comes not through demonstration and hands on training, but through written instructions. Not ideal, but sometimes necessary. If you’re ever creating written instructions be better than the towel dispenser.
Here is the 11 step! instruction sticker located at the back of the dispenser.
Step One – Insert the towel roll. Easy.
Now did I get the towel dispenser working? Yes, of course. It wasn’t rocket science. But seriously, why even put instructions if you’re going to cover up them up after step one?
Here’s my most recent post I’ve written for Magnitude Media. I’m really interested in how college students can use social media to position themselves as strong candidates for employment.
What are your thoughts?
As the job market continues its volatility, it’s more important than ever for students to position themselves as well-connected, knowledgeable candidates. Students today have grown up with social networks not as a tool, but an extension of their daily lives. By using these already familiar networks students can gain a head start when entering their professional field.
The natural purpose of social networks, connecting people, is the perfect tool for students to use when networking. Before starting there are a few things to consider when developing a professional presence.
Read the Full Article.
A Non-Exhaustive Read On Fighting Decision Fatigue
By Kevin Purdy
Kevin shares some great points on the topic, though I think the real interest is learning how others may react when faced with decision fatigue. I’m not one to take advantage of a situation, but understanding how people react could definitely be used to one’s advantage.
NYC’s MTA Takes The 2/3 Train To Yesteryear For HBO’s “Boardwalk Empire” Campaign
By Teressa Iezzi
Iezzi does a great job of highlighting HBO’s creativity. I find this type of emerson marketing interesting. I also wonder if HBO will see a significant response from this campaign?
This campaign is a good example that marketing to a specific audience with custom messaging can attract attention outside of the target population.
Campus Ambassador programs on the rise for brands
by: Jonathan Boral
Jonathan provides three good examples of how companies are realizing a restriction with online networks and responding with a face to face strategy. The balance between online networks and face to face interaction is important for companies and organizations to find. There are benefits to each, and each come with their own strategies that eventually feed into the overall marketing and communication strategy.
Email Marketing: A toxic misunderstanding that could kill your response rates
By: Adam T. Sutton
Adam’s article covers a trend that is hurting brands. It’s so important to be ruthless when curating your lists. Take the time to develop different plateaus of emails that people can subscribe to. This way people can choose what they hear about and how often.