It’s true, I’m addicted to sappy clichés

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I find something comfortable about the known, the expected, the anticipated. Don't get me wrong, I enjoy discovery; that first moment of experiencing something unknown. But, when it comes to memory lane, love songs and romantic comedies I can't get … [Read more...]

The week of lasts – First Days

Today was the first day of camp. Anticipation and excitement for the summer oozed from our staff. They are ready. I remember that feeling when I was part of the Day Camp team. As a counselor, was I ready? Yes, I was! I trained for a week to learn … [Read more...]

The week of many lasts

Being that this is my last week at camp, I thought I’d reflect on some memories that have made my time unforgettable and so special. I got my first job at camp through a friend in the kitchen. It was March 2002. My responsibilities included … [Read more...]

Because who wants to watch a 5 minute video?

One of the most important things I've learned on YouTube this year is keeping things short and sweet. [youtube=http://www.youtube.com/watch?v=SHVRFhzBhFQ] Yes, there are key videos that need a storyboard, but as I walk around camp with my trusty … [Read more...]

Camp marketing: 90 minutes a week will yield results

One of my responsibilities as communications coordinator at @nyycamp is holding weekly marketing meetings. By committing just 90 minutes each week toward our camp marketing we have seen a 16% increase in enrollment. Consistently evaluating our … [Read more...]